5 Reasons to Respond to Customers Immediately Online
Many people today review businesses, products, or services before deciding to purchase or use a service. Responding to customers improves your reputation online, and helps in your marketing efforts. Responding to customers is an easy strategy for reputation marketing, that is underutilized by businesses. Here are five reasons you should be responding to customers immediately online.
1. Shows Your Care about Your Customers
As a business, you should be responding to all customer reviews, not just negative reviews. The customers that take the time to say something positive about your company, product, or service deserve a response only as much as someone who is posting a negative comment. It’s essential to reward the customers that are appreciative of your business instead of only focusing attention on negative responses. You still do need to respond to negative comments, but make sure they aren’t the only comments you are responding too. Responding to your customers shows your appreciation and, in return, makes your customers feel valued, so they will come back and shop at your business, or use your product or service.
2. Increase the Value of Your Customers
Responding to reviews is an easy way to make your customers feel like you value their opinions. Most review platforms will notify a customer when you’ve responded to their comments. Reacting immediately to customers’ reviews makes them feel appreciated, and they are going to continue to shop or use products or services that they build a relationship with and trust. Customers are more likely to repeat using and recommend friends or followers to a company they feel values there customer’s opinions and feelings.
3. Enhance Your SEO
Search engines like Google, Bing or Yahoo scour the internet to find new information so that they can provide the most up to day content to their users, so any new comment from a customer is your opportunity to boost your search engine optimization (SEO). Responding to customer reviews with keywords can help with improving your businesses listing visibility in the search results. It’s essential to use keywords, but not overdo them.
4. Protect Your Business Reputation
When you aren’t paying attention to your brand’s reputation online, you can leave yourself and business vulnerable to damage. It’s essential to have a strategy on protecting your business’s online status, and a big part of that is monitoring your online reviews. Bad reviews that aren’t responded to can hurt your business immediately. So, it is better to be actively involved in monitoring your brand’s reputation online to ensure that you are quickly responding to any negative comments. Keep your comments professional, and work towards a solution. Your responses to negative feedback, will show a potential customer more about how you treat your customers, if you are defensive and argumentative in your answers, it’s a deterrent to new consumers. When there are lots of positive reviews and the occasional negative, people are more likely to discount the negative review, especially when the business has responded to all reviews with transparency and honesty. It is the way you respond to customers that will attract new customers to your business. View reputation management reviews on Digital Exits.
5. Attract New Customers
As your business grows, more potential customers will look at your reviews and judge whether or not to use your product or service based on what other consumers have said or how your respond to people;s comments. If you are actively responding to customers’ reviews immediately, you are showing new customers that you do care about your consumers, which builds trust with your business. Invite new customers to share reviews on their experience with your product or service online.