A Deeper Insight Into The Business World

Author: jones

How to Use LinkedIn to Make a Successful Marketing Campaign?

How to Use LinkedIn to Make a Successful Marketing Campaign?

LinkedIn has given solid competition to Google Ads. With LinkedIn, you can attract more prospects and leads on the largest business stage of the world. By gaining expertise in using LinkedIn ads, you can get more leads for your business. What are the reasons why […]

How to save money?

How to save money?

With the crisis, we are all trying to save money. However, spending less is not that easy, so how? We have selected for you tree little things that you can put into practice right now. These tips, we use them every-day. They are easy and […]

5 Ways to Fast-track your First Startup!

5 Ways to Fast-track your First Startup!

Launching a tech startup for the first time is a daunting undertaking. There is so much to learn! However, it is a well-trodden path and the knowledge and processes are out there to guide the new founder. Here are just five of the ways to fast-track to a successful launch;

Startup Academies– There are many academies for startups, mainly in the main startup hotspots. Some of them make a modest charge, others like Dreamstake Academy, are free to attend. It is a great way to learn the ropes from experts in subjects like Product Development, Business Modelling, Business Plans, Legals and Accounting.

Forums – Share a question on a forum and you will find that other entrepreneurs will be happy to share their experience with you, mostly. You’ll no doubt get you fair share of snark, but there are a lot of helpful people as well.

Mentors and investors – They say that if you want investment, ask for advice. If you want advice, ask for investment! I wouldn’t advise the latter, but investors and mentors are a great source of advice and early discussions with them can build relationships that later bring funding.

Libraries – The larger business libraries are often the best centralised resource for market research.  The British Library – Business and IP Centre provides a great free service to entrepreneurs, from legalities of business types to share splitting, good spreadsheet practice to IP claims.

Other founders – There is nothing better than talking to someone who has been there and done it before. It is extremely useful to study the successes and failures of other internet entrepreneurs. It is especially useful to learn from mistakes. Attend events such as Startup Stories to hear of experiences first-hand.

Remember that doing a startup is a journey with a series of logical steps and the critical success factors are well defined.  They can therefore be learned. Too many startup founders try to re-invent the wheel rather than focus on launching their own venture using tried and tested methodologies. Don’t be afraid to ask, there are always others willing to offer advice.

The Top Four Benefits of Custom T-Shirts for Your Team, Business, Club, and More

The Top Four Benefits of Custom T-Shirts for Your Team, Business, Club, and More

It doesn’t matter if you have a sports team and are trying to boost your team’s morale or you have a business and want to enhance your business’ image. If you have a charity or organisation and would like to raise more awareness for it, […]

Here’s How an Ecommerce CRM Helps Your Online Store Build Better Relationships with Customers

Here’s How an Ecommerce CRM Helps Your Online Store Build Better Relationships with Customers

Online retailers have historically struggled to improve relationships with customers. That’s why retention rates are less than 10% across the board for unestablished brands. To make your brand stick out, you’ve got to take things to the next level. Along the way, you’ll want to […]

Business Marketing Tips You Can Learn from Political Campaigns

Business Marketing Tips You Can Learn from Political Campaigns

We are seeing a substantial increase in involvement with today’s political activities. People are following the latest developments from the capital and becoming more aware of the political landscape. In some cases, people are taking the time – and going the extra mile – to get to know their representatives and voting the right way.

The more you pay attention to today’s political landscape, the more you will see similarities between communications in politics and in business. In fact, there are several marketing strategies and approaches you can borrow from the political scene, including the ones we are going to review in this article.

Delivering Value Is THE Best Approach

We’ve talked about the importance of delivering value to the audience – and consumers – in the past. The success of your content marketing campaign, for example, depends highly on the value you bring to viewers; that value comes in the form of information they can actually use.

It is that value that will reach the audience best. Despite the thick layer of noise, key political messages that are valuable to the audience always find their way. The same can be said for the key messages you want to convey through complex marketing campaigns.

Forget about focusing on your products and services. Hard-selling is the way of the past and it no longer works as effectively. Today is the era of sharing and bringing viewers content that they actually want to consume.

Storytelling Is the Way Forward

In the old days, you can have a successful marketing campaign based on a single tagline or one key message. This type of campaign still works today, but it is obvious that the entire market is shifting towards better storytelling.

Representative Rep Manweller does it best with his campaign. Rather than focusing on individual issues, Rep. Manweller’s campaign tells a more complete story on how key issues like the Paid Family Leave Act, which helps American families, and school safety are inseparable.

There is always a story to tell; in fact, there are so many stories you can share with a wider audience. You can create a bigger narrative and connect one story to the next to keep the audience interested and engaged. The approach allows you to grow a stronger audience base.

There Are New Instruments to Use

Digital marketing is the hottest way to do marketing right now, but even digital marketing is evolving rapidly. What was once an approach dominated by SEO campaigns and banner ads is now more about content, videos, and getting to know the users better.

When it comes to using programmatic ads and getting to know the target audience, political campaigns are ahead of the game. They have the data to rely on and the strategy to fully benefit from that data.

Fortunately, you also have various data sources to tap into. Today’s digital marketing campaigns rely on evaluation and constant learning for a boost in effectiveness. Rather than sticking to one strategy, you also have the option to fine-tune your approach every step of the way.

These are the top three things you can learn about marketing from political campaigns. Using these approaches when doing marketing for your business will result in wider reach and bigger impacts.