For many companies Google+ is a lesser known social network and one that is used by just a selection of businesses when promoting their products or services. But we’re here to talk you through why incorporating Google+ into your social media marketing strategy is a […]
In recent years, businesses, organizations, and agencies of all types have increasingly adapted to paperless, electronic methods of record keeping for a whole host of reasons. Keeping records without using paper is one of the many ways in which organizations are “going green,” and electronic […]
Starting up a successful business can be quite intimidating, especially if it is your first business and you are inexperienced in running one yourself. When you want to ensure your business is as successful as possible, there are a few tips you can follow to boost your confidence and chances of obtaining the success you desire, regardless of whether this is your first business or tenth.
Create a Detailed Business Plan
Before you can expect any level of success when running a business, a thoroughly detailed business plan is essential. Having a business plan that highlights your company’s current state as well as the future plans you have in mind for it will appeal to investors while allowing you to have a clear idea of the future you want for your business. The more detailed your business plan is, the easier it is to get others to listen to you, whether you are providing content, services or products to potential consumers.
Understand Your Approach to Marketing
Implementing a solid marketing plan is also necessary to ensure you experience success with your business. Marketing is essential for all audiences that you want to reach. Create a marketing plan that is relevant to the target demographic you want to appeal to, whether it is online or off.
Review Your Finances
It is also necessary to review your finances when you are launching a business of any kind. Knowing how much capital you have to personally invest versus any money you may need to take out in a loan will give you the clarity you need to focus and achieve your goals. If you are in need of completing any money transfers, using Sigue is highly recommended regardless of the type of business you are running or launching from the ground up.
Develop an Online Presence
Having an online presence is a key factor in running a smooth and successful business today. Create an official website for your business as well as various social media accounts that represent your company. The more actively involved you are with your online presence, the easier it becomes to connect with and relate to your audience of potential customers and online visitors.
Connect With Others in Your Industry
Networking with other professionals in your industry is a way to gain respect, credibility and a positive reputation in the business world. Attend conferences and hosted events to share your business and to connect with potential partners, investors and even clients or consumers.
A new report has suggested that millions of Brits are economical with the truth when they apply for car insurance. But although it may seem like a harmless fib, being less than honest about your situation when you take out insurance for your motor may […]
Whether you are just starting up in business, relocating your company or branching out into new premises, finding the right place to operate from can be a real headache. You need a place that’s the right size, with the right facilities, is easy to access, […]
Everyone admires them; some people would like to be them, or at least emulate their success. The most inspirational entrepreneurs of our time are easily on a par with similar historical predecessors, whether one is thinking about the greats like Ben Franklin, Henry Ford, or Thomas Edison.
What can be learned from the success (and mistakes) of the most famous entrepreneurs of our time? Many lessons on how to achieve your own brand of success, of course, and while this group of businessmen have all obtained lofty positions in the business world, and share similar personality attributes, each has their own definition of success, and their own ideas of how others can go forward in the business world.
Some of these ideas and suggestions may resonate with you, personally.
Richard Branson, British global industrialist, shares some of his thoughts:
- Forget the office, work from the home or wherever you are most productive.
- Get up early. He believes the early bird does catch the worm.
- Eat lunch. Branson is not a sandwich guy, he believes a full meal of good food at midday will sustain you.
- Take risks. You can’t achieve greatness without risk.
- Plan ahead. Think about the worst things that could happen to your business, and be prepared for them.
Bill Gates, whose Microsoft Corporation arguably changed the entire world, how business is done, how people communicate, left college to start his company with a few of his pals. Today he is the 2nd wealthiest man in the world, whose personal fortune is estimated at over $50 billion dollars.
Gates has his own list of tips, among which are:
- Life isn’t fair, get used to it.
- The world expects you to accomplish something before you feel good about yourself.
- You will not make $90,000 a year right out of high school.
- If you think your teacher is tough, wait until you have a boss.
- Flipping burgers is not beneath your dignity; your grandparents had a different word for flipping burgers: opportunity.
Steve Jobs has impacted the life of nearly everybody on the planet; from computers to personal music devices, tablets to telephones, Jobs was at the forefront, leading edge, always one or ten steps of ahead of the competition.
On Job’s list:
- Do something you love.
- Put “a dent in the universe.” In other words, dream big.
- Make connections. Don’t live in a bubble. You never know when some seemingly insignificant experience will come to play later in life.
- Say “no” to a thousand things for every one you say “yes” to.
- Create insanely different experiences. Make your customers relate to your products and company on every possible level.
Sam Walton took a single store and grew it into the world’s third largest corporation and largest retailer.
Each of these men have had and acted on their visions, and have shared some ideas to inspire you on your path.
Your success in this world is limited only by your willingness to work hard, and make sacrifices when needed, in order to stay on your path and accomplish your goal. And a ms in management is always a great place to start.
The False Claims Act is a federal law that holds people or companies liable for government fraud. It includes a provision that allows non-government citizens to take action on behalf of the government. This process is called whistleblowing, and it can potentially make the person […]
Everyone knows something about business. You only have to look at the rising number of ordinary people trying their hand at becoming eBay sellers to understand that most of us get excited at deal making. But dipping your toe in the corporate water, and actually being good at doing business are two very different things. In addition to what we may be able to learn from a leadership coaching program, what can we learn from influential business leaders to help us along the way
1. Steve Jobs (1955-2011)
It’s hard to remember a world without Apple products in it. The sheer scale of dominance of the various i-devices is difficult to get your head around. The pioneer of the product range was of course Steve Jobs, credited with having the vision and creativity required to build up a brand with almost unimaginable reach. Steve Jobs is known to have been difficult at times, but he realized that his role was not to be everybody’s friend. He accepted that one of the key challenges of being a true leader is that sometimes you have to be unpopular.
Jobs once said,”My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.”
2. Sir Richard Branson (1950- )
The charismatic chairman and founder of the Virgin Group is well known for his sense of adventure. Attempting to set world records whether in a boat or balloon is second nature to this global magnate, worth an estimated $4.6billion. His audacity and fearless nature in taking on new challenges is well recognized, and in the UK he is well known for his outspoken nature. Asked once what his best piece of advice would be, he answered, “Have no regrets.”
Sir Richard’s ability to look forward, even when there are setbacks, has ensured the continued growth of his business internationally.
3. Bill Gates (1955- )
Co-founder of Microsoft, Bill Gates, dropped out of Harvard, and started his business in his garage using it as a workshop in the early days. Fast forward several years and Gates had revolutionized the computer industry, and amassed a fortune to match. Despite this, Gates has consistently resisted the urge to live an opulent lifestyle and instead established a charitable foundation to improve healthcare and tackle serious poverty. His donations to this foundation have amounted to over $28 billion and he’s still not done!
Bill Gates shows us the importance of giving back, and really puts his money where his mouth is.
4. Jeff Bezos (1964- )
Founder and CEO of Amazon, Jeff Bezos has led the way in the world of e-commerce. Having given up a safe job on Wall Street, Bezos took a leap into the unknown, setting up Amazon from his garage. We know now it was the right thing to do, but it was a risky strategy and one which didn’t bear fruit overnight. Even after he took the business publiche resisted outside pressure to turn profits fast and kept reinvesting and building his enterprise.
The lessons from Bezos are that we should be prepared to take risks, and focus on long term results.
5. Howard Schultz (1953- )
CEO of Starbucks, Schultz has turned coffee from a drink into an experience. He openly talks about his childhood in the Brooklyn projects, and it’s clear he is a real self-made man. He was one of the first entrepreneurs to provide benefits to his part time employees. He treats them well and they are loyal. But the difference between Schultz and other well-known leaders is something very simple indeed – he’s nice!
Described as a man you’d like a beer with, the message is not to forget who you are or how you got started.
Each of these leaders can offer us something in terms of leadership tips -put together their pieces of advice to construct a jigsaw of leadership success.
Should you start a business now or wait until the economy is better? Perhaps you are planning to start your business after you get your degree or have enough capital? Starting a business now is the right thing to do. Successful entrepreneurs know that there […]