A Deeper Insight Into The Business World

Marketing

Email Reporting: Clicks Don’t Always Matter

Email Reporting: Clicks Don’t Always Matter

Have you ever noticed strange prospect behavior when viewing your email reports? As a Pardot consultant, some of the most common questions I’m asked have to do with email reporting. In this blog, I’m going to talk about bot activity or ‘fake clicks’ that you’ve […]

Data-Driven Marketing: How to Cover the Basics

Data-Driven Marketing: How to Cover the Basics

Data-driven is more than a buzzword. It is an approach that helps you optimize virtually every workflow in your business operations. The approach itself relies heavily on insights from various sources, derived from processing data in a certain way. Data-driven marketing specifically handles the creation […]

How to Use LinkedIn to Make a Successful Marketing Campaign?

How to Use LinkedIn to Make a Successful Marketing Campaign?

LinkedIn has given solid competition to Google Ads. With LinkedIn, you can attract more prospects and leads on the largest business stage of the world. By gaining expertise in using LinkedIn ads, you can get more leads for your business. What are the reasons why […]

Business Marketing Tips You Can Learn from Political Campaigns

Business Marketing Tips You Can Learn from Political Campaigns

We are seeing a substantial increase in involvement with today’s political activities. People are following the latest developments from the capital and becoming more aware of the political landscape. In some cases, people are taking the time – and going the extra mile – to […]

How to Make the Most of Your Company’s Google Plus Page

How to Make the Most of Your Company’s Google Plus Page

For many companies Google+ is a lesser known social network and one that is used by just a selection of businesses when promoting their products or services. But we’re here to talk you through why incorporating Google+ into your social media marketing strategy is a […]

How Much Is Too Much To Spend On Your SEO Campaign

How Much Is Too Much To Spend On Your SEO Campaign

Search Engine Optimization is a critical component in today’s modern marketing mix. If you are trying to increase your company’s visibility on the web, you must invest your time and money into optimizing your website for the search engines if you want to be found […]