LinkedIn has given solid competition to Google Ads. With LinkedIn, you can attract more prospects and leads on the largest business stage of the world. By gaining expertise in using LinkedIn ads, you can get more leads for your business. What are the reasons why […]
Launching a tech startup for the first time is a daunting undertaking. There is so much to learn! However, it is a well-trodden path and the knowledge and processes are out there to guide the new founder. Here are just five of the ways to fast-track to a successful launch;
Startup Academies– There are many academies for startups, mainly in the main startup hotspots. Some of them make a modest charge, others like Dreamstake Academy, are free to attend. It is a great way to learn the ropes from experts in subjects like Product Development, Business Modelling, Business Plans, Legals and Accounting.
Forums – Share a question on a forum and you will find that other entrepreneurs will be happy to share their experience with you, mostly. You’ll no doubt get you fair share of snark, but there are a lot of helpful people as well.
Mentors and investors – They say that if you want investment, ask for advice. If you want advice, ask for investment! I wouldn’t advise the latter, but investors and mentors are a great source of advice and early discussions with them can build relationships that later bring funding.
Libraries – The larger business libraries are often the best centralised resource for market research. The British Library – Business and IP Centre provides a great free service to entrepreneurs, from legalities of business types to share splitting, good spreadsheet practice to IP claims.
Other founders – There is nothing better than talking to someone who has been there and done it before. It is extremely useful to study the successes and failures of other internet entrepreneurs. It is especially useful to learn from mistakes. Attend events such as Startup Stories to hear of experiences first-hand.
Remember that doing a startup is a journey with a series of logical steps and the critical success factors are well defined. They can therefore be learned. Too many startup founders try to re-invent the wheel rather than focus on launching their own venture using tried and tested methodologies. Don’t be afraid to ask, there are always others willing to offer advice.
It doesn’t matter if you have a sports team and are trying to boost your team’s morale or you have a business and want to enhance your business’ image. If you have a charity or organisation and would like to raise more awareness for it, […]
Online retailers have historically struggled to improve relationships with customers. That’s why retention rates are less than 10% across the board for unestablished brands. To make your brand stick out, you’ve got to take things to the next level. Along the way, you’ll want to […]
We are seeing a substantial increase in involvement with today’s political activities. People are following the latest developments from the capital and becoming more aware of the political landscape. In some cases, people are taking the time – and going the extra mile – to get to know their representatives and voting the right way.
The more you pay attention to today’s political landscape, the more you will see similarities between communications in politics and in business. In fact, there are several marketing strategies and approaches you can borrow from the political scene, including the ones we are going to review in this article.
Delivering Value Is THE Best Approach
We’ve talked about the importance of delivering value to the audience – and consumers – in the past. The success of your content marketing campaign, for example, depends highly on the value you bring to viewers; that value comes in the form of information they can actually use.
It is that value that will reach the audience best. Despite the thick layer of noise, key political messages that are valuable to the audience always find their way. The same can be said for the key messages you want to convey through complex marketing campaigns.
Forget about focusing on your products and services. Hard-selling is the way of the past and it no longer works as effectively. Today is the era of sharing and bringing viewers content that they actually want to consume.
Storytelling Is the Way Forward
In the old days, you can have a successful marketing campaign based on a single tagline or one key message. This type of campaign still works today, but it is obvious that the entire market is shifting towards better storytelling.
Representative Rep Manweller does it best with his campaign. Rather than focusing on individual issues, Rep. Manweller’s campaign tells a more complete story on how key issues like the Paid Family Leave Act, which helps American families, and school safety are inseparable.
There is always a story to tell; in fact, there are so many stories you can share with a wider audience. You can create a bigger narrative and connect one story to the next to keep the audience interested and engaged. The approach allows you to grow a stronger audience base.
There Are New Instruments to Use
Digital marketing is the hottest way to do marketing right now, but even digital marketing is evolving rapidly. What was once an approach dominated by SEO campaigns and banner ads is now more about content, videos, and getting to know the users better.
When it comes to using programmatic ads and getting to know the target audience, political campaigns are ahead of the game. They have the data to rely on and the strategy to fully benefit from that data.
Fortunately, you also have various data sources to tap into. Today’s digital marketing campaigns rely on evaluation and constant learning for a boost in effectiveness. Rather than sticking to one strategy, you also have the option to fine-tune your approach every step of the way.
These are the top three things you can learn about marketing from political campaigns. Using these approaches when doing marketing for your business will result in wider reach and bigger impacts.
For many companies Google+ is a lesser known social network and one that is used by just a selection of businesses when promoting their products or services. But we’re here to talk you through why incorporating Google+ into your social media marketing strategy is a […]
Whether you own a retail outlet or run an e-commerce web site, you must be aware of the necessity as well as significance of customer retention. In order to fuel a flourishing pace for your business or to extract maximized profits out of the […]
In recent years, businesses, organizations, and agencies of all types have increasingly adapted to paperless, electronic methods of record keeping for a whole host of reasons. Keeping records without using paper is one of the many ways in which organizations are “going green,” and electronic records are generally much easier to sort through, exchange data with others, and keep track of relevant information through automation. The healthcare industry, one of the most record-heavy sectors, has seen a rise in the use of electronic record keeping in recent years, and for good reason.
From 2010 to 2012, the use of electronic record keeping systems tripled in US hospitals, with more than four in ten hospitals now using some form of electronic record keeping. Those numbers are expected to continue on the upswing in the coming years. For hospitals and other healthcare providers, the use of electronic record keeping simplifies what can be a very tedious, time-consuming process. Each individual patient generally has an extensive record of the care they have received throughout their life, and being aware of relevant health risks and previous treatments can be vital in treating patients successfully. With electronic health records, healthcare facilities are also able to quickly exchange important information with other professionals, which can be beneficial to patient health in the long run.
Some of the factors in the adaption of the healthcare industry to electronic record keeping come from external forces, just ask someone with their online rn to bsn degree. As society in general moves more and more toward technology-based living, it is only natural for an industry as large as healthcare to follow suit. Aside from that, federal funding has been made available to offset the considerable costs of implementing electronic record keeping. Not only are the systems themselves expensive, but IT professionals need to be hired to deal with any issues, and employees need training to effectively use the technology. In the future, the incentives from the government will be dual-edged – healthcare facilities can receive funding for the implementation of electronic record keeping systems, but may also face penalties if they fail to adapt the technology.
While the installation and use of electronic record keeping systems is dramatically on the rise, experts caution that it will take time for the fruits of its use to become fully realized. Though the potential for improved patient safety and reduced healthcare costs are major selling-points for electronic record keeping, even the hospitals which have already adapted often still have a long way to go before fully integrating the use of the technology in an optimal manner. This is nothing to be alarmed about, as technological innovation is never a smooth, straightforward process.
In the future, there is much hope that electronic record keeping will lead to better healthcare service, improved patient safety, and lower healthcare costs, as promised. With strong government incentives to adapt, and the need to keep up with the pace of society in general, it is expected that the use of electronic record keeping will only continue to grow.
Starting up a successful business can be quite intimidating, especially if it is your first business and you are inexperienced in running one yourself. When you want to ensure your business is as successful as possible, there are a few tips you can follow to […]