Online retailers have historically struggled to improve relationships with customers. That’s why retention rates are less than 10% across the board for unestablished brands. To make your brand stick out, you’ve got to take things to the next level. Along the way, you’ll want to […]
We are seeing a substantial increase in involvement with today’s political activities. People are following the latest developments from the capital and becoming more aware of the political landscape. In some cases, people are taking the time – and going the extra mile – to […]
For many companies Google+ is a lesser known social network and one that is used by just a selection of businesses when promoting their products or services. But we’re here to talk you through why incorporating Google+ into your social media marketing strategy is a great idea as well as provide you with a few top tips for business success…
Why Should You Set Up a Google+ Page?
We’ll let the numbers speak for themselves – since it’s foundation in 2011, Google+ has growth at an alarming rate! Back in May 2013, it had a reported 500 million registered users, over 60% of which were active on the social platform. It took social media favourites, Twitter and Facebook, four to five years to achieve the same registered user numbers and Google+ has become a vital link between social media and search results. Also make sure your business has metro Ethernet as a source when using all of the features Google+ has to offer.
From Social to Search
We all know Google is instrumental in your business’ online journey to the top of the search results pages and Google+ could be your ticket to getting more traffic. In its two years in the social media sphere, Google+ has become the easiest and most effective way for potential customers and clients to ‘like’ your business, share posts industry-wide and influence the search results. See how Google+ can help you get ahead of your competitors by setting up a business page today and following these top tips…
Set Up Your Page – the Right Way
As with any social page, it is important to fill out your profile in full. When setting up your business page, use the keywords and phrases that are important to your business and its customers in your company bio. In addition to this, make sure your page is built with your customers in mind with engaging content that they find useful.
Take Advantage of G+’s Unique Features
There are a number of features that Google+ provide that social networks like Facebook and Twitter don’t offer. For example, you can add as many links as you want in the introduction of your business page so use this to drive traffic to your website. You can also use hover text to influence potential customers further.
Promote Your G+ Page
When it comes to getting existing customers to your G+ page and extending your reach even further, promoting your social profiles on print materials and via your email signature is the key to boosting your marketing efforts. Get your employees on Google+ too and ask them to share with users in their circles.
Brittany Thorley is from Forsyth, as well as providing businesses of all sizes with the solutions they need to expand their companies; they also rent office space so you can create the perfect working environment in the process.
Whether you own a retail outlet or run an e-commerce web site, you must be aware of the necessity as well as significance of customer retention. In order to fuel a flourishing pace for your business or to extract maximized profits out of the […]
In recent years, businesses, organizations, and agencies of all types have increasingly adapted to paperless, electronic methods of record keeping for a whole host of reasons. Keeping records without using paper is one of the many ways in which organizations are “going green,” and electronic […]
Starting up a successful business can be quite intimidating, especially if it is your first business and you are inexperienced in running one yourself. When you want to ensure your business is as successful as possible, there are a few tips you can follow to boost your confidence and chances of obtaining the success you desire, regardless of whether this is your first business or tenth.
Create a Detailed Business Plan
Before you can expect any level of success when running a business, a thoroughly detailed business plan is essential. Having a business plan that highlights your company’s current state as well as the future plans you have in mind for it will appeal to investors while allowing you to have a clear idea of the future you want for your business. The more detailed your business plan is, the easier it is to get others to listen to you, whether you are providing content, services or products to potential consumers.
Understand Your Approach to Marketing
Implementing a solid marketing plan is also necessary to ensure you experience success with your business. Marketing is essential for all audiences that you want to reach. Create a marketing plan that is relevant to the target demographic you want to appeal to, whether it is online or off.
Review Your Finances
It is also necessary to review your finances when you are launching a business of any kind. Knowing how much capital you have to personally invest versus any money you may need to take out in a loan will give you the clarity you need to focus and achieve your goals. If you are in need of completing any money transfers, using Sigue is highly recommended regardless of the type of business you are running or launching from the ground up.
Develop an Online Presence
Having an online presence is a key factor in running a smooth and successful business today. Create an official website for your business as well as various social media accounts that represent your company. The more actively involved you are with your online presence, the easier it becomes to connect with and relate to your audience of potential customers and online visitors.
Connect With Others in Your Industry
Networking with other professionals in your industry is a way to gain respect, credibility and a positive reputation in the business world. Attend conferences and hosted events to share your business and to connect with potential partners, investors and even clients or consumers.
A new report has suggested that millions of Brits are economical with the truth when they apply for car insurance. But although it may seem like a harmless fib, being less than honest about your situation when you take out insurance for your motor may […]
The debt situation in today’s times is a staggering one. With billions and billions of dollars in credit card debt alone, the time is critical for some personal financial management. The most important thing is to behave responsibly when it comes to finances. Reckless spending […]
Whether you are just starting up in business, relocating your company or branching out into new premises, finding the right place to operate from can be a real headache. You need a place that’s the right size, with the right facilities, is easy to access, not too expensive yet with a prestigious address.
You need somewhere to hold meetings, if you are a retailer then you need the right kind of display areas and above all you need somewhere you are happy to call your working home. After all, you are at work for such a large percentage of the day and there really isn’t any point settling for second best.
Think big city
A city is the obvious place to locate your business, as unless you can work entirely remotely it is always good to be near your clients and able to take advantage of the passing footfall. This is where most people automatically default to London. It is known all over the world, it’s the centre of our financial trading sector and it is where all the big business is at.
Well, that’s true, for the most part, but London is also hugely expensive and massively inaccessible at the best of times. Clients travelling from outside the capital can often find themselves caught up with train delays and cancelled tubes, while the workforce can often face a fairly miserable commute.
When it comes to accessibility, Birmingham is the clear winner of the UK’s major cities. It is situated right in the heart of England, is served by a major airport and two railways stations, plus it is easily accessed via a number of major motorways. It has a number of other great advantages to businesses too.
Great venues, on your doorstep
As an example, did you know that Birmingham is home to some of our most prestigious conference centres? The National Exhibition Centre, Indoor Convention Centre and National Indoor Arena are huge venues, perfect for hosting your conferences, visiting trade fairs or socialising with clients. These are major business assets and are all based close to the city centre, so there’s no need for long journeys or special trips.
In fact, most places in Birmingham are easy to access. The up-and-coming Jewellery Quarter is proving to be a highly popular place to set up in business, with a range of contemporary and traditional companies woven in amongst the jewellery shops and workrooms. If you’re looking for business premises to let in Birmingham then this is a great place to try, as it features some new business units for firms of all sizes, along with some traditionally beautiful architecture.
The city centre itself is a thriving mix of shops, cafes, restaurants, bars and places of cultural interest such as the Midlands Arts Centre and the Birmingham Repertory Theatre. Choose a venue that’s smack bang in the heart of the city, or select a more tucked-away, quieter place to work, still within a stone’s throw of the action.
It’s a great place to live and work and can give you a flavour of what to expect.
Everyone admires them; some people would like to be them, or at least emulate their success. The most inspirational entrepreneurs of our time are easily on a par with similar historical predecessors, whether one is thinking about the greats like Ben Franklin, Henry Ford, or […]