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Online retailers have historically struggled to improve relationships with customers. That’s why retention rates are less than 10% across the board for unestablished brands. To make your brand stick out, you’ve got to take things to the next level. Along the way, you’ll want to consider integrating solutions like an ecommerce CRM for your online store. How can a tool such as this help you get the upper hand? Here are some solid reasons.
Understanding the Customer Journey
The customer journey begins when a prospective shopper first visits your online store. Whether they came there from an organic search, an ad or a referral, it’s important to start building the relationship as soon as possible. With a CRM in place, you’ll be able to gather important data on that customer the minute they make their first purchase. You can then follow the lifecycle of that customer and use the integrated tools within the CRM to improve and build upon the relationship to secure long-term retention and loyalty.
Leveraging Big Data at a Small Data Cost
For years, large retailers have relied on big data to get ahead. This enterprising solution to marketing and facilitating relationships comes at a steep price that most retailers can’t afford (because more than half of online retailers are small businesses). No longer do you have to wonder what you could do with big data because a CRM gives you a unique stream of cultured, “small data” without the big data price tag. It’s a powerful and cost-effective way to manage your customer data and improve your operations from top to bottom.
Getting to Know Your Customers Better
Every customer is different. Some shop here and there while others are power shoppers. Each requires a unique relationship approach to secure loyalty. Without the right tools in place, you’d have no idea how to do this because every customer is just another order number in your sales log. But, with CRM in place, you can put a name and face to each customer, identify their shopping, buying, shipping and returns habits—and use this data to cull a better relationship that continues to improve over time.
Email Personalization Matters
New studies show that when you personalize emails, open rates skyrocket, emails get read and click-throughs go up. Of course, email personalization also helps improve conversion rates, average order value and retention.
Think about it. Let’s say you have an ecommerce CRM that integrates with your preferred email marketing service and it lets you know what customer’s birthdays are on the horizon and what products are trending the most. Using this algorithm, you can setup custom rules that let you send personalized emails to these valuable, long-term customers every day. Can you imagine how that will improve your sales tallies and help you get ahead?
Better Customer Service
Customer service is the very backbone of your online operation. Amazon knows this and makes sure that it’s streamlined, and so can you. The right CRM for ecommerce will help you track every customer issue by allowing your support team to add detailed notes to their individual profiles, assign tasks to other team members for resolution and track the follow-up of issue resolution with due dates. As you can imagine, this is a very powerful customer service tool that can’t be overlooked.
Breaking it All Down
It’s already tough enough to succeed in today’s ultra-competitive ecommerce world. With this in mind, it’s smart thinking to ensure that you have the right tools at your disposal to give your online store the greatest chance for success. As you can see from this article, a CRM isn’t just a consideration anymore; it’s a must-have customer satisfaction tool for serious online retailers.
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Whether you own a retail outlet or run an e-commerce web site, you must be aware of the necessity as well as significance of customer retention. In order to fuel a flourishing pace for your business or to extract maximized profits out of the long term targets, retaining a client or customer is a must. A one time customer base can never fetch you the business goals you have dreamed of. Here are some of the smartest and easiest steps by some of the best SEO companies in India to help business achievers who aim to retain their customers.
1. Win loyal customers through personalization
As a general rule of thumb, a normal user generally leaves a normal web page within ten to twenty seconds. However, a web page that has been equipped with propositions which are not only relevant but are also clear and direct in their language and style, tend to hold the visitor’s attention for a much longer time span. The idea is personalization. But in order to achieve it, you got to target relevance as the tool. To begin with, start personalizing your customer’s experience from his or her very first visit of you till they visit your business site.
Some of the smartest and common methods for such as form of personalization include steps such as redesigning images on the web site’s front page, editing the landing page content in an interesting, unique and relevant manner, introducing timely as well as different promotional offers, altering the overall prices of the products on a regular basis and reducing the text on every page in order to aid the user experience a quick and clean interface. It is always advisable to alter your promotional strategies as well as business web site’s interface depending on the response generated from the users. Keeping this in view, it therefore becomes mandatory to check the progress of all your business strategies before crafting new ones.
2. To increase conversation, align all your calls-to-action with the inbound keyboards
The calls-to-action feature on your web site adds a huge amount of value to almost every page or peculiarity of your site. According to the best SEO companies in India, it is important to first evaluate or determine the valid keywords which are capable of driving traffic to your web site. In order to do so, you can try employing Google Analytics Search Overview as a major tool. It has not only be proven to be effective in finding the right keywords related to your site, industry and visitor traffic but is also highly efficient in determining the specific sources for each keyword. As the general rule of thumb goes, personalization is an effective tool for customer retention and business success, but it can only be achieved with the help of actionable data. Try personalizing at least some of the important calls-to-action on your site if not all with the help of keywords which you have just found out using the analytics tool.
In this manner, you will be able to make optimized use of the online platform for fetching more sales, and will also help you in reaching out to a global and much wider audience base. Usually, depending on the most relevant keyword, try to centralize all the content on your site’s landing page with persuasive calls to action. Once this is done, try including rest of the keywords subtly in to the entire content of the web site. Apart from these strategies, you must never shy away from experimenting on different approaches for gaining relevant and long-term traffic for your web site.
Mike Anderson is a reputation management expert who has worked in many of the best SEO companies. Currently, he runs his own company that provides reputation management and web development services to leading businesses across the web.
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A new report has suggested that millions of Brits are economical with the truth when they apply for car insurance.
But although it may seem like a harmless fib, being less than honest about your situation when you take out insurance for your motor may mean that you don’t receive a penny if you need to claim.
Consumer Intelligence are a specialist market research group who have carried out an in-depth study into the car insurance market. They believe that as many as 2.4 million people in the UK haven’t told the truth on their motor policy.
What researchers found
During the study, researchers for Consumer Intelligence were told by 8% of participants – a whopping one in 12 – that they hadn’t been exactly truthful when they applied for their car insurance.
Around 9% of drivers did not give their real home address whilst marginally more – 10% – said they had dropped their true mileage. 14% of drivers withheld information about how many points they had on their licence or convictions they had notched up whilst 15% admitted not being honest about where their car was kept overnight.
The vast majority of those who had not been truthful when applying for their car insurance said they did it to try and save money on their premium. 60% of respondents cited this as the primary reasons.
The end cost of car insurance is influenced by a number of factors but your job title and how many miles you plan to do are significant factors. The decision about whether to use the vehicle for commercial or private use can also make a big difference to the quote.
Unfortunately for insurers, all of these factors are difficult to check but in some cases, the company only has themselves to blame.
In 10% of cases, individuals said they were ‘forced’ to provide inaccurate information because the computer systems weren’t flexible enough to record the details they wanted to give. This kind of problem is particularly common for both job and employment industry questions where the applicant has to select from a drop-down list which frequently isn’t as comprehensive as it should be.
Putting claims in jeopardy
No-one likes paying for insurance but the whole point is to ensure that if you need to claim, you won’t end up vastly out of pocket. But by being dishonest on your insurance application, there is a very big chance that if you need to put in a claim, it won’t get paid.
Consumer Intelligence expert Ian Hughes warned that not only could individuals find themselves having a big claim to pay out of their own pocket, they could also find it almost impossible to get insurance from any company in the future. You can find out more vehicle insurance information here.
You might save a few pounds in the short term but the risks involved in getting found out means it simply isn’t worth it. Insurers are very accurate in tracking down information which hasn’t been provided so if you need to claim and you haven’t been honest, the chances are you will get found out. You have been warned….
The debt situation in today’s times is a staggering one. With billions and billions of dollars in credit card debt alone, the time is critical for some personal financial management. The most important thing is to behave responsibly when it comes to finances. Reckless spending […]