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Email Reporting: Clicks Don’t Always Matter

Email Reporting: Clicks Don’t Always Matter

Have you ever noticed strange prospect behavior when viewing your email reports? As a Pardot consultant, some of the most common questions I’m asked have to do with email reporting. In this blog, I’m going to talk about bot activity or ‘fake clicks’ that you’ve […]

How Do You Create a Retail Budget?

How Do You Create a Retail Budget?

If you’re having trouble tracking your retail store’s monthly finances, you may want to create a budget to get the store back on track and your expenses in check. Budgets are simple things once you have a better idea of how the money is moving […]

Tactics to Help an Ailing Startup Business Attain Relevance

Tactics to Help an Ailing Startup Business Attain Relevance

There are few things more challenging and stressful than to try to keep an ailing startup business afloat. Compared to larger firms that are past their prime, they at least have a dedicated following and a reputation for keeping them going. A startup company has no such luck, depending entirely on what they can do to get the job done.

Fortunately, while it might be exceptionally challenging, it does not mean that nothing can be done about it. Here are just a few tactics to help an ailing startup business attain relevance.

If you have not yet given your employees incentives, now would be a good time

While it might seem a little strange to start with spending a substantial amount adding incentives for employees, the results cannot be underestimated. Keep in mind that businesses often begin to flounder due to a lack of motivation from the staff. In fact, the reason your startup is failing, to begin with, is likely due to your company not providing any incentive to work harder. Acknowledge the hard work of your staff, and reward them appropriately. By treating your team well, you are ensuring that they treat your clients well. It is always prudent to keep in mind that you get what you pay for.

Make full use of social media

Attaining relevance is all about using the right platform to gain some much-needed brand exposure. What better way to accomplish such a feat than to make use of a social media platform? If you are the type who is not fond of using social media, you are missing out on extremely lucrative opportunities. After all, a social media account is free, and what you get in return for an active account is often more than enough to turn things around for an ailing startup. If you want to attain relevance, create a social media account for your business, and be as active as you possibly can. Let people know about events and communicate with your supporters. The more you listen to your supporters, the bigger your fan base will grow.

Take advantage of digital marketing to broaden your digital footprint

Last but certainly not least, taking the example of social media, you can make use of digital marketing to seal the deal. Similar to the method above, you barely have to make any investment to get the job done. You can even make use of search engine optimization techniques such as guest blogs and outreach methods to attain relevance. As if that was not enough, you can also hire services such as those provided by a Local SEO Boca Raton company for that extra infusion of exposure and recognition. With smart use of digital marketing tactics, your startup will get the support it needs.

While it can feel helpless to watch your startup business slowly buckle under the weight of responsibility, the methods above will aid you in turning things around. From the use of digital marketing to helping your employees work hard, you can boost the popularity of your startup without any of the stress.

 

What Are The Requirements To Do A Security Token Offering?

What Are The Requirements To Do A Security Token Offering?

Security token offerings (STOs for short) are fundraising tools that are similar to ICOs and are quickly gaining a lot of popularity in the business world. The difference between the ICOs and the STOs is that there are specific regulations that hold token issuers accountable […]

Data-Driven Marketing: How to Cover the Basics

Data-Driven Marketing: How to Cover the Basics

Data-driven is more than a buzzword. It is an approach that helps you optimize virtually every workflow in your business operations. The approach itself relies heavily on insights from various sources, derived from processing data in a certain way. Data-driven marketing specifically handles the creation […]

Industrial Packaging: A Few Tips for Beginners

Industrial Packaging: A Few Tips for Beginners

Manufacturing, packaging, transportation and retailing are the four broad categories under which the many processes of the entire production chain can be placed. Whether you handle both the manufacturing and the packaging on your own, or you are planning to form a packaging facility as one of the companies that manufacturers outsource their packaging needs to, the following few tips should be helpful in improving profit margins while building a good reputation in the market.

Understand Your Corrugated Cardboard Cases

Everything comes packed in a cardboard case, so you really need to understand the concepts, rules, and tricks behind buying, setting up and erecting your corrugated cardboard cases.

There’s just so much to learn here and even if you know a few basics about things such as triple walls and single faces, you need to know about the exact thickness necessary to securely support the kind of products which will be housed inside the corrugated cardboard cases, after being erected.

To properly know and understand everything that you need to, visit this page on Insite about corrugated cardboard cases, which teaches you everything that you will ever need to know about them. When you know from day one what the experienced professionals had to learn through experience, you already have an edge.

Should Your Packaging be Flashy?

Now that we have discussed the structural aspects of the packaging, it’s time to concentrate on marketing and sales. To answer the question regarding whether you should be packaging the products in a flashy box or not, one would have to say there is no single answer.

If you are packing orders from some other manufacturer, their instructions are to be followed, of course, so that’s a no-brainer. However, when you are packaging your own products, let’s just say that there are no hard and fast rules against being flashy at all.

What to Consider Before Taking the Bold Route?

In fact, the choice will depend on the following factors.

  • Will the product benefit from the colorful package?
  • Does the nature of the product suit the chosen boldness?
  • Is the colorful and vibrant packaging in contrast with the brand’s overall image?
  • Does the survey indicate that the target customers for the product like bright and vibrant packaging?
  • Can the glitzy packaging make it stand out from the rest of the products that it’s competing with?

If the answers to these questions can justify the flashy route, there is no reason why you shouldn’t!

Logos and emblems are created every day, but only some of them stay in the minds of the customers, especially in this digital age where we are bombarded with similar things on social media, TV, instant messenger, and emails on a constant basis. It’s so hard to be unique today with anything, but if you can find a way to be unique with your packaging, the risk is probably well worth it. After all, it’s just the design and you can change it later on if it isn’t received as well as you had hoped.

Why Your Business Needs a Record Management System and Policy to Support It

Why Your Business Needs a Record Management System and Policy to Support It

Many organizations find it difficult to keep on top of the increasing amount of records their organisation generates. In order to keep up to date with the fast paced digital world and shift from paper records to digital ones, it is crucial for businesses to […]

How to Use LinkedIn to Make a Successful Marketing Campaign?

How to Use LinkedIn to Make a Successful Marketing Campaign?

LinkedIn has given solid competition to Google Ads. With LinkedIn, you can attract more prospects and leads on the largest business stage of the world. By gaining expertise in using LinkedIn ads, you can get more leads for your business. What are the reasons why […]

How to save money?

How to save money?

With the crisis, we are all trying to save money. However, spending less is not that easy, so how? We have selected for you tree little things that you can put into practice right now. These tips, we use them every-day. They are easy and will give you results in just 2 to 3 weeks.

The most difficult thing is to keep them in mind throughout the year. Why? Because the sources of temptation including forex trading sites are numerous in our societies where everything is based on over consumption. We are constantly asked to buy anything more or less useful. Especially in shopping centers.

But what could we have bought this week so that we have so little money left?” Does it remind you of something? Yes? So it’s time to discover our three tips to save money right now:

Tip Number One: Pay in Cash

Try as much as you can to pay for your ticket or item purchases and not for your credit card: tickets in hand, you better see what’s out of your pocket. Banknotes and coins are palpable in the hand. If you buy something at $20 your ticket of $20 disappeared after the purchase. You are therefore aware of having spent money.

Conversely, with a credit card, you pay your $20 but after the purchase you always have your credit card in your hands. Consequence: it is much more difficult to realize that we have just spent $20. However, the $20 has disappeared from your account. The solution is to get out of the distributor’s money and pay with real money.

Tip Number Two: Overestimate your expenses

In your weekly or monthly budget forecasts, make a habit of overestimating your expenses. And while you’re there, do not be afraid to underestimate your money. Why? This is because it pushes more to make efforts throughout the week. This is an excellent method to transform the “Oops I thought I had more money…” in “Excellent I did not think that I was left so much!” If you have the courage, do not spend that money you have left. Put it in a kitty that you will place in the bank.

Tip Number Three: Wait 2 Days before Buying

Wait at least 2 days before succumbing to your next purchase. This gives you time to think about your purchase. Not to crack on the spot or worse, to regret it later. And you will see the result is pretty impressive. In 3 or 4 of the cases, you will find that you did not need this new T-shirt (you already have a dozen at home), or this online trading company that offered me services or this new bag (there must be fifteen in the closet), or this new pair of shoes (you could put the entire building with what you already have).

Your desire was merely a consumer drive. Two short days are enough to get back on track. Time and sleep because the night brings advice are the best tips to realize that a purchase is not really worth it. Yes, you have what you need at home! These 3 tips should help you better face the back and all the expenses that come with it.

5 Ways to Fast-track your First Startup!

5 Ways to Fast-track your First Startup!

Launching a tech startup for the first time is a daunting undertaking. There is so much to learn! However, it is a well-trodden path and the knowledge and processes are out there to guide the new founder. Here are just five of the ways to […]