As the UK’s recent IR35 tax policy adjustments have proven, businesses can become suddenly prone to penalisation should they fail to accommodate their business to new regulations. While changes are often well-broadcast and made known to each national business, it can still be easy to […]
Many people today review businesses, products, or services before deciding to purchase or use a service. Responding to customers improves your reputation online, and helps in your marketing efforts. Responding to customers is an easy strategy for reputation marketing, that is underutilized by businesses. Here […]
Anyone running a business wants success for it. This means happy customers, confident investors, motivated employees and a secure future for you and your family. Success isn’t a single thing that arrives all at once: a successful business has to fight on multiple fronts to ensure it survives and thrives in the long term.
Today we’re taking a look at some of the factors that go to make up that long-term success, so you can plan effectively.
The bedrock of any successful business is research. You need to base your decisions on hard data about the real conditions of your market, including demand for your products, what people think of the brand you’ve built and what the competition are doing. You can aspire to award-winning creative ad campaigns but unless you’ve researched who is likely to actually spend money on your products and designed your adverts to appeal to them, they won’t stimulate sales or build your brand!
Understanding Your Business Capacity
Another one of the key elements of understanding you need to build is exactly what your business is capable of: what skills do you have in your workforce, and what’s your capacity for getting work done.
If you don’t know what you can do, and how long tasks can take, then you’re at risk of overpromising, which can cause burnout in your workforce and break the trust of your clients and customers, as you fail to deliver. It’s relatively simple to discover your capacity: find out the number of man-hours available for a given skill by multiplying the number of employees with that skill by the hours in a working day. Pushing your business past this risks collapsing morale and broken commitments.
It wouldn’t be an overstatement to say that your brand could be one of the most important assets your business has. It’s your brand that tells customers your business is right for them.
It’s hard to build a brand, as it’s not you that does it: your customers build your brand from all the different interactions they have with your company. You can give them a lot of the raw materials they build that perception out of, but you can’t control the whole process.
The most important thing you can do to push towards success here is to make sure you know what your brand values are and make sure your decisions are all consistent with those values. If customers become aware that some of your decisions are pulling against the values of your brand, it can do serious harm, and lead to a breakdown in trust!
Have you ever noticed strange prospect behavior when viewing your email reports? As a Pardot consultant, some of the most common questions I’m asked have to do with email reporting. In this blog, I’m going to talk about bot activity or ‘fake clicks’ that you’ve […]
There are few things more challenging and stressful than to try to keep an ailing startup business afloat. Compared to larger firms that are past their prime, they at least have a dedicated following and a reputation for keeping them going. A startup company has no such luck, depending entirely on what they can do to get the job done.
Fortunately, while it might be exceptionally challenging, it does not mean that nothing can be done about it. Here are just a few tactics to help an ailing startup business attain relevance.
If you have not yet given your employees incentives, now would be a good time
While it might seem a little strange to start with spending a substantial amount adding incentives for employees, the results cannot be underestimated. Keep in mind that businesses often begin to flounder due to a lack of motivation from the staff. In fact, the reason your startup is failing, to begin with, is likely due to your company not providing any incentive to work harder. Acknowledge the hard work of your staff, and reward them appropriately. By treating your team well, you are ensuring that they treat your clients well. It is always prudent to keep in mind that you get what you pay for.
Make full use of social media
Attaining relevance is all about using the right platform to gain some much-needed brand exposure. What better way to accomplish such a feat than to make use of a social media platform? If you are the type who is not fond of using social media, you are missing out on extremely lucrative opportunities. After all, a social media account is free, and what you get in return for an active account is often more than enough to turn things around for an ailing startup. If you want to attain relevance, create a social media account for your business, and be as active as you possibly can. Let people know about events and communicate with your supporters. The more you listen to your supporters, the bigger your fan base will grow.
Take advantage of digital marketing to broaden your digital footprint
Last but certainly not least, taking the example of social media, you can make use of digital marketing to seal the deal. Similar to the method above, you barely have to make any investment to get the job done. You can even make use of search engine optimization techniques such as guest blogs and outreach methods to attain relevance. As if that was not enough, you can also hire services such as those provided by a Local SEO Boca Raton company for that extra infusion of exposure and recognition. With smart use of digital marketing tactics, your startup will get the support it needs.
While it can feel helpless to watch your startup business slowly buckle under the weight of responsibility, the methods above will aid you in turning things around. From the use of digital marketing to helping your employees work hard, you can boost the popularity of your startup without any of the stress.
Security token offerings (STOs for short) are fundraising tools that are similar to ICOs and are quickly gaining a lot of popularity in the business world. The difference between the ICOs and the STOs is that there are specific regulations that hold token issuers accountable […]
Data-driven is more than a buzzword. It is an approach that helps you optimize virtually every workflow in your business operations. The approach itself relies heavily on insights from various sources, derived from processing data in a certain way. Data-driven marketing specifically handles the creation […]
Manufacturing, packaging, transportation and retailing are the four broad categories under which the many processes of the entire production chain can be placed. Whether you handle both the manufacturing and the packaging on your own, or you are planning to form a packaging facility as one of the companies that manufacturers outsource their packaging needs to, the following few tips should be helpful in improving profit margins while building a good reputation in the market.
Understand Your Corrugated Cardboard Cases
Everything comes packed in a cardboard case, so you really need to understand the concepts, rules, and tricks behind buying, setting up and erecting your corrugated cardboard cases.
There’s just so much to learn here and even if you know a few basics about things such as triple walls and single faces, you need to know about the exact thickness necessary to securely support the kind of products which will be housed inside the corrugated cardboard cases, after being erected.
To properly know and understand everything that you need to, visit this page on Insite about corrugated cardboard cases, which teaches you everything that you will ever need to know about them. When you know from day one what the experienced professionals had to learn through experience, you already have an edge.
Should Your Packaging be Flashy?
Now that we have discussed the structural aspects of the packaging, it’s time to concentrate on marketing and sales. To answer the question regarding whether you should be packaging the products in a flashy box or not, one would have to say there is no single answer.
If you are packing orders from some other manufacturer, their instructions are to be followed, of course, so that’s a no-brainer. However, when you are packaging your own products, let’s just say that there are no hard and fast rules against being flashy at all.
What to Consider Before Taking the Bold Route?
In fact, the choice will depend on the following factors.
- Will the product benefit from the colorful package?
- Does the nature of the product suit the chosen boldness?
- Is the colorful and vibrant packaging in contrast with the brand’s overall image?
- Does the survey indicate that the target customers for the product like bright and vibrant packaging?
- Can the glitzy packaging make it stand out from the rest of the products that it’s competing with?
If the answers to these questions can justify the flashy route, there is no reason why you shouldn’t!
Logos and emblems are created every day, but only some of them stay in the minds of the customers, especially in this digital age where we are bombarded with similar things on social media, TV, instant messenger, and emails on a constant basis. It’s so hard to be unique today with anything, but if you can find a way to be unique with your packaging, the risk is probably well worth it. After all, it’s just the design and you can change it later on if it isn’t received as well as you had hoped.
Many organizations find it difficult to keep on top of the increasing amount of records their organisation generates. In order to keep up to date with the fast paced digital world and shift from paper records to digital ones, it is crucial for businesses to […]